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SFSU Associated Students

Role: Design Lead and Strategy
Target Audience: SFSU students and student organizations 
Launch Date: December 2009 
asi.sfsu.edu

Project Details

I worked closely with directors and students to define their redesign needs, revamped Associated Students' site structure, designed the brand vocabulary and new website for the desired target audience, and managed implementation.
Documented a style-guide and provided training for future updates and scalability.