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Demandforce Website Redesign

Role: Creative direction and Information Architecture
Target Audience: Small Business 
Launch Date: March 2012
demandforce.com

Project Details
Defined Information architecture and hierarchy of information based on Execs’ feedback and guidance. Defined user paths based on user interviews and customer support feedback. Designed, branded and fully executed a redesigned demandforce.com just in time to sell this startup to Intuit.

Demandforce
An application that automates internet marketing and communications, so customers can focus on running their day-to-day operations. This SAAS services verticals that include dental care, automotive repair, spas, salons, chiropractors, and others.  Designed to help customers to grow revenue, retain clients, maintain online reputation, and manage operations more effectively.  Demandforce focuses primarily on small to medium sized businesses, offering email, mobile and social tools to help SMBs communicate with their customers and drive higher retention and growth in their businesses.